Grayso Enterprise Ltd Firs N Seria Rights Pag 2053 words .hePage # U-CHANG LOC INDUSTRIES INC. READ FO TAKE-OFF I yo wer brough u t believ th ol adage Buil Bette Mousetra an th Worl Wil Bea Pat T You Door forge it Grea idea ar dim dozen I yo don' hav th righ marketin pla t pu int play you ide ma g nowhere. I i no tha -Chang Loc Industries Inc. di no hav bette "mousetrap" Th -Chang loc cylinde ma wel revolutioniz th loc industry I wa strictl smal tie unti 1982 however wit yearl sale o $100,000 Dillar ha spen th las seve year forgin ne sale an servic structur tha h confidentl expect wil mak hi compan majo playe i th securit industr b th 21s century. Wha make th -Chang loc cylinde uniqu i tha yo ca reke i withou callin technician Yo ca d i yoursel i second an yo don' nee t tak anythin ou o th door Thi make i idea fo larg retai chai store tha traditionall hav hig employe turnover. I yo los ke o hav t fir a employee al yo d t chang th loc i 1 pu th presen ke i th lock 2 inser th chang too int it sli abov th keyhole 3 remov th presen ke an replac i wit th desire ne ke whil th chang too i i place an 4 remov th chang tool Th loc i no se fo th ne key. Th chang too make thi eas an speed conversio possibl b liftin th cylinder' adjustabl tumbler awa fro th key Whe th ne ke i inserte an th chang too removed th tumbler fal int plac an confor t th patter o th ne key. Th loc ca b change 1,02 differen way dependin upo th specifi ke used Thes key canno b duplicate a ke sho becaus blank ar no available thu providin anothe buil-i securit factor Duplicate mus b requeste throug th company. Lewi J Hill workin locksmith o Oklahom City invente th concep an obtaine th firs paten i 1970 Hil an severa friend too flyin lesson fro th sam fligh instructo a Wile Pos Airport Hil neede busines partners Hi friend wante t mak money Dillard' fathe wa on o thos friends. Bil J Dillar wa a engineerin associat a Wester Electric Originally h wa onl mino playe i th ne business Th investor forme tw corporations on fo manufacturin an on fo marketing The spen mor tha $350,00 ovr th nex si year t develo th cylinde fro concep t salabl product. "Thing go of t rock start, explain Bil D Dillard hi so an th presen chie executiv office o - Chang Loc Industries Inc "Wit th benefi o 20/2 hindsight w no realiz tha th mone spen o marketin coul hav bee bette spen t ge th bug ou o th product Whe th cylinder starte t com bac becaus o defects th tw companie blame eac other." Eventually fortune an spirit san s lo tha al tha th owner wante t d wa t ge ou unde an circumstances "Whe m fathe realize tha th busines coul g b default h borrowe $100,00 an bough bot companie himsel i 1981 Lewi Hil retain hi origina paten an th presen compan pay hi royalties fe o th origina partner remai a passiv investors." Bil J Dillar ha ever reaso t b optimistic Wit hi engineerin backgroun h expecte t b abl t perfec th produc i on year The h woul retir fro Wester Electri an devot himsel ful tim t hi ne compan. I th fal o 1982 however Bil J Dillar ha nea fata strok an remaine i com fo severa weeks "O pape wa th vic-presiden o th company, say Bil D Dillard th elde son "Althoug ha attende som boar an stockholde meetings ha n da-t-da knowledg o compan operations Whe i becam obviou tha m fathe woul no b abl t functio an tim soon ha t decid whethe t rescu th compan o le i sink Ou outpu the wa thre thousan cylinder yea wit thre employee on fron offic gir an tw machin operators. " sa tha ha t d tw thing a onc t effec turnaround develo sale progra an increas production, continue Dillard "A i turn out thes ar th sam tw thing hav attende t fo th las seve years." I Bil D Dillar ha know tha h woul hav t tak ove th company h coul no hav prepare himsel an better A graduat o th Unite State Ai Forc Academy h ha engineerin an technica training Whe hi distan visio deteriorate i hi senio yea an h kne h woul no b abl t becom professiona pilot h turne t business H go hi master' degre i on yea a th Ai Forc Institut o Technology Dayton Ohio studyin logistic management H planne t bu aircraf fo th government H worke nex a McDonnel Douglas St Louis a contrac negotiator " woul g dow o th factor floo an d m ow tim an motio studies aske question o everyone wh d yo d i thi wa instea o tha way go a educatio yo canno ge i colleg classroom." I 1982 fortuitously h returne t Oklahom Cit t atten la schoo an star hi ow governmen contrac consultin business I th meantime hi younge brother E Ja Dillard ha earne hi degre i machanica engineering Whe th father' disabilit continued th compan passe t th contro o th childre b mean o famil trust Th compan stil ha uniqu produc wit grea potentia an no i ha tw ne officer wit busines an technica skills Bu ther wa stil n marketin pla o distributio syste t gt th produc t th customer the kne wer ou there. "The on o thos grea thing happene tha som peopl cal fat o coincidence, Dillar says Dillar doe no believ i fate " prefe t thin tha th goo Lor jus sen m th hel neede whe neede i th most. Rus Myers hig schoo frien an kindre spirit an wit year o nationa sale experience move bac t Oklahom Cit an aske t joi th company H ha t com u wit ne marketin pla prett darn quick. Usuall lock ar sol throug distributor wh the sel the t buildin contractors locksmiths an retai outlets "Th -Chang loc canno b sol tha way, explain Dillard "No onl ar yo buyin ou loc an th ke tha goe wit it bu yo ar buyin lifetim system W literall ha t buil ou custome bas an ou installatio an servic bae simultaneousl fro th groun up." T maximiz hi efforts Myer targete th bi nationl chai store tha woul benefi th mos fro installin th product H woul g t prospectiv client th presiden o th compan o th hea o th securit department an sa her i wha you need Th clien woul agre yes nee it bu ho d ge it Dillar an Myer enliste th hel o ALOA th Associate Locksmith o America A firs ther wa som anxiet o th par o locksmith wh feare tha th ne produc woul pu the ou o business "No tha the understan ther i mone t mak an plent o busines fo everyone w hav n troubl signin u locksmiths, Dillar says Th compan look fo locksmit alread wel establishe i commercia an industria wor an offer hi a exclusiv regiona contract H agree t instal th produc an b availabl fo twent-fou hou servic a compan headquarter arranges. "Whe Rus signe u ou firs nationa customer w wer stil signin u ou locksmith s w ha t g regio b regio a w pu ou servic structur i place, explain Dillard. On o thei firs nationa client wa Th Limited grou o women' retai specialt stores Th T.G. Y chain a wel a Win Dixi an Bi Bea supermarket ar als satisfie customers Wha wil i cos stor t conver t th -Chang loc system "Althoug ou initia installatio cos i slightl highe tha fo regula locks w hav ou produc price s tha yo recou you investmen afte th firs rekey, Dillar says nationa chai wit 2,00 store an wit fou t si cylinder pe store ma spen aroun $500,00 fo initia installation aroun $10 pe lock "Bu th initia cos become reductio i operatin expens fro tha tim on s compan ha financia incentiv t g wit ou system, Dillar says "W ar als preparin softwar program tha wil hel nationa companie pla ho t rotat thei additiona key amon al o thei store withou compromisin security Thi wil decreas thei cost becaus the wil no hav t kee a man differen key o han." Wit al system no go Dillar see tw explosiv growth period ahead I 198 thei ful servic lin wil b read whic wil includ loc syste fo al interio door a wel s maste ke capabilit fo th whol system B 1992 th compan hope t brin al manufacturin processe togethe i-house Projecte sale fo 198 ar on million Dillar plan t doubl productio an sale fo eac o th nex fiv years reachin te millio i sale b 1992 " tel you w ar reall havin fun, Dillar grins. Dillar an Myer hav bigge an bette plan alread i plac t fue tha expecte growth The pla t expan int electroni securit systems The pla t b abl t offe complet securit service t companie i fe years "W wan t b th majo playe i th industr whe ou patent star t ru ou i seventee years, Dillar says. "Ou nex mov wit ou ful servic lin i plac wil b int th apartment hote-motel an colleg markets, Dillar says "College ar alread interested D yo realiz ho man dormitorie ar ou there? Fo suc smal company -Chang Lock ha alread don som excitin things "W develope ou ow tuitio assistanc progra becaus w coul no affor t hir th technica graduate w neede a th hig startin salarie the wer abl t command wen t al o th are colleges an aske th dean t pinpoin thei bes freshma students The w offere thos student par tim jo an financia hel durin thei schoolin i the woul commi t u fo perio o tim afte graduatio jus a th Ai Forc helpe me Som o the eventuall mov o t bigge an bette thing bu i th meantim w ge qualit worker machinists accountants an compute specialists fo example" Th oi state ar stil i trouble Oklahom continue t hav roug time Everyon els i stil cuttin back bu - Chang Loc Industries Inc. i doin great "Everyon ask m ho w d it, Dillar says "W hav goo idea W hav goo product W hav goo people coul no d thi b myself trul fee tha hav bee prepare fo thi specifi job othe peopl hav bee prepared an tha i i al fallin int place. Dillar run hi busines th wa h run hi lif: ethically "Whe perso applie fo jo wit ou company w acquain hi wit th standard b whic w operate W wil no tolerat an doubl dealin here Custome satisfactio i ou focu an w canno attai tha i w can' b trusted. Dillar think tha America busines get ba press hav neve me successfu perso wh go tha wa b cheatin people I migh b easie t ge awa wit tha fo awhil i bigge compan bu a stil convince tha ultimatel i doe no work Wha i righ i right I i jus goo busines t b good. ####