.mt6 .hm3 .h1Grayso Enterprises Pag # .h2Reprint Rights 1597 words DOCTORS AS ENTREPRENEURS DIET-CARRY-OUT, LTD. Written hy June Grayson Photographed by Richard Grayson Yo don' nee doctor' approva befor yo star thi die program "Wh need a examinatio t ea healthy? as Dr am Mrs Kell Sutto o Marseilles Illinois. I on corporatio i th famil i good ca tw b better? I i i yo ar H Kell Sutton M.D. an Seattle Sutton R.N. B.S.N. wh hav "his an "her's corporation th Marseille Medica Clini an Die-Carr-Out ltd. Die-Carr-Out Ltd (DCO ab ie ne concep t promot healt an suppl specia diet fo divers medica conditions Instea o die s an advice DC provide th actua 2 meal week freshl prepare a centra locatio fro choic ingredients refrigerate truc transport th meal thre time weekl t loca distributors Th breakfas an lunches designe t ea cold ar i disposabl plasti containers Th dinner ar full cooked requirin onl fe minute i microwav ove t serv warm. Unti the launche thei ne busines i September 1985 th Sutton wer simila t othe medica families Dr Sutto i i sol famil practic wit hi ow medica offic buildin i Marseilles picturesqu tow o 5,00 o th Illinoi Rive 10 mile southwes o Chicaqo H see approx matel 30 patient wee wit th hel o physician' assistant secretary an tw registere nurses b admit patient t Ottaw Communit Hospital fiv mile away wher h i als th medica directo O th hospital' substanc abus program. Whe thei fiv childre becam independent Dr Sutto aske hi wif t hel a th office Thi sh di s effectivel tha sh graduall assume al busines responsibilit fo th practic a wel a supervisio o thei pensio pla an investments. "Th mos frustratin par o famil practic t m i tryin t ge peopl t los weight, Dr Sutto says "Yo ca tal unti yo ar blu i th fac an stil the com bac wee afte wee an haven' los pound." "O da sai t Seattl -'wh can' yo tak ove thes patients jus don' hav m t counse the anymore.'" Mrs Sutto discovere tha sh wa skille i motivain patient t stic t specia diets "bu eve woul be discourage sometimes, Mrs Sutto continues " kne a sen som patient ou th doo tha the wouldn' expen th effor neede t prepar th food o thei die list." On da patien pleaded "Seattle i yo woul coo thes meal fo me kno coul los weight." " though wh not coul mak sack lunche fo eac mea an h woul kno tha wa al h coul ea fo th whol day." Dr Sutto agree tha th ide wa wort trying " jus thre he th bal an sh too of dow th field." No tha i wa easy "Fo month though o nothin bu th mechanic o startin thi business decide i coul no b jus anothe weigh-los diet Ther ar s man ba fa diet i circulatio already. I shoul b a pur an healthfu a die coul possibl be I shoul teac goo eatin habit an portio co tro s tha th principle woul continu t influenc patien eve whe h wen of th diet I shoul b pruden die apprpriat fo man medica need lo-salt lo-sugar an lo cholesterol It shoul us onl th choices ingredients fresh fruit vegetables poultr an fish wit n harmfu additives. ende u preparin everythin fro scratch eve ou bread an crackers becaus w coul bu nothin tha fi ou rigi specifications. Th Sutton sough busines advic fro th loca representativ o th Smal Busines Administratio a wel a th facult member a thei communit college. Thei bigges boos cam fro Mahmoo A Khan Ph.D. ..R.D. Associat Professor Foo Service Department th Universit o Illinois Champaig-Urbana " kno a no nutritioist, Mrs Kell says "s wante scientifi validatio o ou concepts Eve thoug w coul no affor th mor tha $10,00 suc testin coul hav cost Dr Kha becam s intereste i ou goal tha h compute-analyze al o ou food an menu fo mer pittance H hav u invaluabl advic an stil participate i som o ou educationa program abou DCO." Afte completin initia an fo foo preparatio an busines procedures Mrs Sutto forme subchapte corporation T forestal an possibl complication du t liabilit o malpractice Dr Sutto ha n connectio wit DCO Mrs Sutto i th sol shareholde o th stoc wit capitalizatio o $1,00 fo star-u expenses. Mrs Sutto rent th facilitie o Marseille caterin fir bu sh hire he ow cooks DC starte t eleve clients medica patient an friend o Dr Sutton Som o thos peopl ar stil o th DC progra today On coupl los tota o 8 pound and sinc th wif doesn' lik t cook pla to sta o th progra indefinitely. Th succes o th ne die progra sprea b wor o mouth Whe mor peopl calle t sig u fo th program Mrs Sutto hire loca distributor i nearb towns Thes distributo ar independen contractors wome wh ar themselve intereste i th die program. DC ha n contracts eithe wit client o distributors Mrs Sutto doesn' believ i contracts "I distributo isn' an good wan t ge ri o he fast I sh doesn' lik th work wh woul wan t mak he stay?" Mos peopl wh star th DC progra wan t los weigh t improv thei healt o appearance Eve i the g of th program the com back The sa the fe bette an hav mor energy.. Th Sutton poin ou additiona application fo th DC program Physicians dieticians an homecar coordinator recommen DC t appropriat patients Adul childre ma purchas th meal fo thei elderl parent wh liv alone thu enablin the t remai independen i thei ow homes Professional an single bu th meal t sav tim an stil ea well. DC no ha si cooks tw drivers on supervisor an te distributors Sinc Marseille i accessibl t Chicago' affluen wester suburbs th Sutton se almos unlimite possbilitie fo expansion DC ha va fo loca deliverie an ne refrigerate truc fo ou o town Th distanc tha th truc ca trave t delive meal withi 1 hour wil i effec limi thei regiona sale district. Th Sutton woul lik t tak DC national bu ho d yo expan withou relinquishin qualit an control? The ar investigatin franchising The hav me wit broker representin ventur capitalists Alread peopl hav calle fro a fa awa a Californi wh wan t se DC i thei ow communities On investo trie t convinc the t us preservative an th othe mainstay o th foo industr s the coul g afte th bi bucks. "Bu the yo wouldn' hav DCO, say Mrs Sutton "G int an grocer stor an rea th label o th froze foo packages Ther i littl o th marke no withou additives Tha i ho DC i differen an superior." Th Sutton ar no afrai o competition Thei bran name ar protecte b trademark an copyright "W kno wha effor w hav pu int researc an development I woul no b eas fo anyon t duplicat wha w hav her an stil maintai th concep an quality W honestl believ tha ther i n bette wa t ea i th whol worl toda tha DCO, Mrs Sutto says. Whe di th Sutton star ne busines wit al o it challenge a th ag whe som medica familie ar alread considerin earl retirement "T fulfil drea Mrs Sutto replies "M fathe wa morbidl obes al o hi life I fact h stil weighe 28 pound whe h die o congestiv hear failur a th ag o 72 Perhap h woul stil b aliv toda t enjo hi grea grandchildre i ha bee abl t hel hi wit DCO." Dr Sutto remain hi wife' bigges fan H eve sweep u th hous o he bus days "Wha w hav her i rol reversal, h teases "Bu you corporatio ha ye t sho profit bo . ca liv o wha yo make?" DC coul b makin profit I fact it brea even poin i 2,00 meal week I no average mor tha tha wit th promis o furthe expansion " don' wan t sho profit, Mrs Sutto says " pla t pu everythin bac int th busines an jus se wher i take us." Sinc he staf i no experienced Mrs Sutto spend mos o he tim o advertisin an promotion The offe ed cationa program t servic clubs sh appear o loca radi stations an sh plan th numerou newspape advertisin ca pain throug he loca distributors. Smal busines i th backbon o th America economy I spit o th ne ta laws famil corporatio remain goo ta shelter. A the becom awar o ne opportunities perhap mor doctor an thei familie wil see th challenge an reward i operatin sidelin busines fo fu an profit. ####